When companies send out communications via electronic means, we don't really know the impact we make on the target audience. Because of behavioral tools, we can watch the time they spend on a page, see where they click, and encourage them to contact us, but with the average length of time spent on a web page being less than 6 seconds, are we really getting the message we want to our target audiences?

Technology is moving at the speed of light, coupled with innovation, this is dramatically changing the way companies are tackling their sales processes. As you know, sales are a measurement of how wel...

Have you ever dreamed about the perfect web development / implementation firm? I assumed you answered “no” and well, neither have we, but wouldn’t it be nice that before you choose t...

According to IBM, every day, we create 2.5 quintillion bytes of data – so much that 90% of the data in the world today has been created in the last two years.” So, do you understand why Bi...

Identifying whether a mobile website is the right choice for your business is challenging. After all, if you perform an online search for the benefits of investing in one, you’ll not only find v...

Whether you are considering a new website or a website redesign project, it is pertinent to start with the end user / customer in mind. There have been many studies done and the results are the same, ...

Have you ever pondered the difference between a web designer and a web developer? Want to learn the difference, so you know who you need to hire? If you said yes, then read on and we’ll help cla...

When deciding to revamp or develop a company website, it is important to maintain a consistent brand identity. Brand identity is the overall image your customers associate with your company and its pr...

The most common failure with digital technology always reflects to lack of planning. Any company wishing to enhance their digital footprint must develop a concise and clear strategic information techn...

Web-based customer management systems (CMSs) today provide a much more in-depth level of personalization than ever before. Think about the last promotional email you received. If it was the first emai...