Our Thoughts on: Digital Experience

Jumpstart your digital experience platform
  • The days of battling over price or even the quality of a product will soon be behind us. Customer experience is becoming more important than content marketing, mobile optimization, and personalization. These 9 steps will provide a simple roadmap and plan of action to get you started.

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6 Ways to Level Up Your Customer Service Game
  • Here are six key things you need to do to take your customer service to a new level, to put you on the right path to building long lasting client relationships, and ultimately help cultivate raving fans.

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Face Recognition Privacy
25
Jun
Privacy Concerns with Face Recognition Technologies
Rodrigo Peplau

Recently I had the honor to speak at the SUGCON Europe 2019. My presentation, entitled "Face Recognition and Personalization: Data-driven Marketing in a Brick and Click Store", had an amazingly engaged audience, presenting several questions during the Q&A.

The most recurring questions are about privacy concerns in the light of GDPR and other similar regulations, so I decided to write this blog post to consolidate what I've been researching on this subject. 

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Unified Brand Experience
11
Oct
Unified Brand Experience for Implus Footcare LLC
Himadri Chakrabarti

When we were gathering the requirements for the Online eCommerce project for Implus Brands, one of the main requests was to provide a common shopping experience for their customers through a Unified Cart without losing the brand identities. Implus wanted their customers to be able to navigate between brands and be able to purchase multiple products across their brands while using a single shopping cart. In this article, I will explain how we implemented the Unified Cart.

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14
Sep
Enhance your eCommerce offering with IoT
Himadri Chakrabarti

Making the case Unless you are hiding under a rock, I am sure you have heard about the Internet of Things (IoT). If you have heard about it but are still thinking about including IoT in your commerce ...

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5
Aug
Insite Twilio Integration : Mobile Commerce Beyond Responsive Design
Himadri Chakrabarti

Insite is a market leading ecommerce platform for B2B commerce and Twilio is cloud based communication platform for building messaging and voice applications based on Twilio open APIs. In this article, I will show how an Insite application can communicate with customer and accept order from customer via SMS.

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4
Mar
A Better Approach at Carousel Management in Page Editor
Josh Ketchum

In Sitecore's Page Editor, it has always been a hassle to edit a carousel.  Yes, you could have a user click through the carousel in Page Editor and edit the text they want to edit, but that isn't very user friendly.   This blog provides an alternative way of displaying the carousel in a thumbnailed-style approach while in Page Editor that is more user friendly.  

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31
May
Aligning your Website Goals with your Customers' Needs
Nish Tech, Inc.

Whether you are considering a new website or a website redesign project, it is pertinent to start with the end user / customer in mind. There have been many studies done and the results are the same, ...

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31
May
Six Attributes for Creating an Aesthetically Pleasing Website
Nish Tech, Inc.

When deciding to revamp or develop a company website, it is important to maintain a consistent brand identity. Brand identity is the overall image your customers associate with your company and its pr...

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6
Apr
Personalizing Web Experiences with CMS
Nish Tech, Inc.

Web-based customer management systems (CMSs) today provide a much more in-depth level of personalization than ever before. Think about the last promotional email you received. If it was the first emai...

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6
Apr
A Roadmap for Choosing the Right Content Management System [CMS]
Nish Tech, Inc.

Are you considering a new web-based, cloud CMS system for your business? If so, as you develop a list of important digital marketing and technical capabilities for a new web-based CMS, then you must a...

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