Our Thoughts on: Digital Strategy

20
Nov
Are your messages reaching your target audience?
Nish Tech, Inc.

When companies send out communications via electronic means, we don't really know the impact we make on the target audience. Because of behavioral tools, we can watch the time they spend on a page, see where they click, and encourage them to contact us, but with the average length of time spent on a web page being less than 6 seconds, are we really getting the message we want to our target audiences?

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11
Nov
Marketing Automation Fosters Stronger Sales Opportunities
Nish Tech, Inc.

Technology is moving at the speed of light, coupled with innovation, this is dramatically changing the way companies are tackling their sales processes. As you know, sales are a measurement of how wel...

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9
Oct
Five Characteristics of an Expert Web Development / Implementation Firm
Nish Tech, Inc.

Have you ever dreamed about the perfect web development / implementation firm? I assumed you answered “no” and well, neither have we, but wouldn’t it be nice that before you choose t...

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16
Aug
Is your Lack of Business Intelligence Holding You Back?
Nish Tech, Inc.

According to IBM, every day, we create 2.5 quintillion bytes of data – so much that 90% of the data in the world today has been created in the last two years.” So, do you understand why Bi...

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16
Aug
Investing or Not Investing in a Mobile Website: That is the Question
Nish Tech, Inc.

Identifying whether a mobile website is the right choice for your business is challenging. After all, if you perform an online search for the benefits of investing in one, you’ll not only find v...

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31
May
Aligning your Website Goals with your Customers' Needs
Nish Tech, Inc.

Whether you are considering a new website or a website redesign project, it is pertinent to start with the end user / customer in mind. There have been many studies done and the results are the same, ...

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31
May
Understanding Web Development versus Web Design
Nish Tech, Inc.

Have you ever pondered the difference between a web designer and a web developer? Want to learn the difference, so you know who you need to hire? If you said yes, then read on and we’ll help cla...

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31
May
Six Attributes for Creating an Aesthetically Pleasing Website
Nish Tech, Inc.

When deciding to revamp or develop a company website, it is important to maintain a consistent brand identity. Brand identity is the overall image your customers associate with your company and its pr...

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30
Apr
The Importance of Taking Time to Plan Digital Technology
Nish Tech, Inc.

The most common failure with digital technology always reflects to lack of planning. Any company wishing to enhance their digital footprint must develop a concise and clear strategic information techn...

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6
Apr
Personalizing Web Experiences with CMS
Nish Tech, Inc.

Web-based customer management systems (CMSs) today provide a much more in-depth level of personalization than ever before. Think about the last promotional email you received. If it was the first emai...

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