Nidec Motor Corporation

Nidec Motor Corporation (NMC) is a leading manufacturer of commercial, industrial, and appliance motors and controls.  The NMC product line features a full line of high efficiency motors, large and small, which serve Industrial, residential and commercial markets in applications ranging from water treatment, mining, power generation, air conditioning condensers, rooftop cooling towers and commercial refrigeration. 

Real time inventory, advanced search, and product recommendations led to a 32% increase in online sales

The Problem

  • Nidec wanted to give MotorBoss an eCatalog site with a complete User Interface/Usability overhaul through a site redesign with enhanced functionality.  
  • The primary objective was to create a more intuitive site to make it easier for users to purchase, communicate, and do business with Nidec.

The Approach

  • Nish Tech designed and implemented a personalized B2B multi-tenancy ecommerce site using Insite's out-of-the-box functionality for site templates (product catalog, product details, cart, checkout etc.)  
  • The scope included:
  • Responsive design
  • Real time prices & inventory
  • Product comparison
  •  Cross-sell/up-sell of related accessories
  • Integrated product documentation
  • Quick order entry
  • Customer dashboard

The Results

  • The site is personalized for authenticated and non-authenticated users.
  • Logged in users can search products by model number, ERP number, part number, or description.
  • Using cross reference search enables users to search products based on competitor’s model, OEM or discontinued model.
  • Anonymous users can use the eCatalog site to find Nidec products and see the list price.
  • The total time to order products has significantly improved by the implementation of Quick Order and Wish List features.
  • Customers can now see their contract pricing and availability of products in warehouses in real time and make better purchasing decisions.
  • Products are searchable in the corporate site as a result of integration of the eCatalog site and the corporate site.