With the recent launch of our Optimizely B2B Commerce Accelerator, Lindsey asked Suresh Devanan and Himadri Chakrabarti to join her for this episode of Digital Bytes to give us a deeper understanding of what it is and how it works.

In this episode of Digital Bytes, Lindsey is joined by Nish Tech Senior Director of Technology Himadri Chakrabarti to get into the story behind the concept of the unified cart we developed for Implus Brands.

In this episode of Nish Tech Digital Bytes, Lindsey digs into B2B commerce and why the differences between B2C are important.

Introducing Nish Tech's new web series devoted to the exploration of all things digital – eCommerce, web development, project management, marketing technology, content management, and more.