Today's websites must engage with customers in the context of their previous interactions with your brand, at scale and in real time. Using the information you have gathered about your contacts, you must provide relevant and personalized content. In other words, deliver the right content at the right time just when and where the customer needs it. Context Marketing is the only way to own the experience and win loyal customers. Customers demanding more won’t be satisfied with anything less.
Context Marketing begins with knowing what’s relevant to the customer based on information like:
The content you deliver today can only be relevant if it takes into account the context of how your customers interacted with your brand last week, yesterday, or right now on any channel.
To deliver on the promise of Context Marketing, your marketing technology platform needs to deliver three key capabilities:
Sitecore provides marketers with the needed tools, so they can offer customers relevant content in the appropriate context at the right time using a user profile, behavior history, preferences, paths used, content consumed, purchases made, geographic location, device type etc.., the Sitecore Experience Platform continuously learns from each customer interaction, so you can create and deliver meaningful, relevant content to your customers.
Additionally, Sitecore Commerce add-on integrates content and commerce, so your customer's online shopping journey is seamless, and because it uses all the data in the Experience Platform you can personalize offers throughout that journey.
Attending the sessions, I hope to gather deeper insight into delivering optimized experiences for customers across any channel and in real time. With Sitecore Commerce added to this mix, shopping cart information, interested products, purchase patterns etc. will now be available. For Marketers equipped with Sitecore Experience Platform along with Sitecore Commerce, truly…….the sky is the limit!