Elmcroft Senior Living

Elmcroft Senior Living, based in Lake Oswego, Oregon, is home to one of the nation’s leading senior care organizations. With over 80 communities across the country, Elmcroft proudly serves over 6,000 residents each day. Elmcroft offers four distinct levels of care: independent living, assisted living, dementia care, and skilled nursing, with a goal to enrich the lives of those who live and work with them by responding to their unique needs and universal desire for dignity and respect. Nish Tech worked in tandem with Elmcroft to implement a user centric strategy while providing easy to find detailed information that showcases the features and uniqueness of their senior living communities.

"This transformative upgrade empowers seniors and their families with a wealth of information to aid in the decision-making process and engages them with communities that can meet their current and future needs."

Megan Strothman
Director of Digital Marketing at Elmcroft Senior Living

Reinvented web experience provides fresh design and ease of use

The Challenge

Site performance was below acceptable standards
Onboarding new communities and other admin tasks were labor intensive
SEO components were missing or otherwise difficult to maintain
Insufficient security measures
Lack of a sitewide search tool
Needed more promotional capabilities

The Results

Easy mobile access offering one click calling and directions
Categorized senior living blog articles with related blogs and subscription options
Innovative, location aware community search tool
Full site search for quick access to information
Detailed community information including floor plans, photo galleries, dining content, maps and directions
A community feedback engine to collect and share reviews
Dynamic community event listings allowing RSVP for community events
Integration with backend CRM and other information systems
Improved back-end architecture, security and maintenance