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Nish Tech Xface is an AI-powered IoT concept for effective customer engagement. It integrates facial recognition software with the Sitecore Digital Experience Platform, making Xface a versatile and cost-efficient solution for any brand that wants to explore its bricks-and-clicks potential.
The concept works by channeling data from facial recognition software to Sitecore’s Experience Database (xDB) feature through the xConnect API framework. Using machine learning, xDB delivers real-time insights about each customer that can then translate into personalized experiences via IoT applications.
We developed a proof-of-concept which was presented at Sitecore Symposium 2019 in Orlando, Florida. Part of this concept used facial scans to recognize an existing customer and generate product recommendations based upon the customer's profile and purchase history. The concept is the same as content personalization using Sitecore DXP, but it is transferrable to a physical storefront.
Read our free white paper to take the mystery out of B2B marketing personalization. Learn everything from the key factors to ensure success with personalization to the types of data you need to get started.
Learn how marketers can use the Nish Tech IoT Hub for Sitecore to set up devices in Azure and communicate with them in real time regardless of geographic location using personalization rules in the Sitecore DXP.
Learn why facial recognition works so well as a gateway to customer engagement as part of a headless CMS approach and how five brands have invested in facial recognition for IoT applications. Also, learn how the Nish Tech Xface concept can leverage Sitecore DXP to engaging customer experiences in five different industries.