Our Thoughts on: Digital Marketing

30
Aug
Inbound Marketing with Sitecore – What is Inbound Marketing
Himadri Chakrabarti

I made my first cup of tea and sat down in front of the computer to research and find out how to change that faulty light switch. I wouldn’t call an electrician to fix one light switch, it will cost too much. So, I entered “How to replace a light switch” in Google search. Following is the screenshot of the first few search results

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3
Dec
Social Media, Sitecore and B2B eCommerce
Himadri Chakrabarti

In my last blog post I discussed about role of Sitecore in B2B Commerce and how big of an opportunity their to use Sitecore to increase the business revenue. In this blog I will discuss why B2B C...

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9
Nov
B2B eCommerce, Sitecore and Digital Marketing
Himadri Chakrabarti

As a regular online shopper, when we think about Online Shopping or eCommerce, we mostly picture B2C eCommerce like Amazon. But, a huge part of Online eCommerce is B2B eCommerce. According to Forreste...

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27
Oct
Sitecore XP 8.1 – A Marketer’s Perspective
hjividen

Customers want brands that take into account their needs and wants. They want faster service, a reliable shopping experience across channels, and more convenient ways to access a brand. With Sitecore&...

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20
Nov
Are your messages reaching your target audience?
Nish Tech, Inc.

When companies send out communications via electronic means, we don't really know the impact we make on the target audience. Because of behavioral tools, we can watch the time they spend on a page, see where they click, and encourage them to contact us, but with the average length of time spent on a web page being less than 6 seconds, are we really getting the message we want to our target audiences?

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11
Nov
Marketing Automation Fosters Stronger Sales Opportunities
Nish Tech, Inc.

Technology is moving at the speed of light, coupled with innovation, this is dramatically changing the way companies are tackling their sales processes. As you know, sales are a measurement of how wel...

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16
Aug
Is your Lack of Business Intelligence Holding You Back?
Nish Tech, Inc.

According to IBM, every day, we create 2.5 quintillion bytes of data – so much that 90% of the data in the world today has been created in the last two years.” So, do you understand why Bi...

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30
Apr
The Importance of Taking Time to Plan Digital Technology
Nish Tech, Inc.

The most common failure with digital technology always reflects to lack of planning. Any company wishing to enhance their digital footprint must develop a concise and clear strategic information techn...

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