Identifying whether a mobile website is the right choice for your business is challenging. After all, if you perform an online search for the benefits of investing in one, you’ll not only find varied opinions about why you should invest, but you’ll also find many others about why you should not have a separate site.
When you are in the process of making this ‘to be or not to be’ mobile decision, consider these two yin-yang perspectives:
To Be Mobile
A company should understand the following steps to creating a mobile site in order to make an educated and informed decision on whether it’s right or not:
The seven steps above are explored further and in greater detail in the free whitepaper from Sitecore.
As you begin to clearly understand all the steps to creating a powerful mobile website, it’s pertinent that you also recognize some important things to avoid (a few items below, but much more in the article), courtesy of Hani Gamai:
Not to Be Mobile
As discussed in “Five Characteristics of a Web Development / Implementation Firm,” an example of getting stuck with a static product could be creating a mobile ready website, when you don’t need one. Although many IT professionals may disagree with the contents of the following (and by way of the 120+ comments I assume some do), “Why We Shouldn’t Make Separate Mobile Websites” by Bruce Lawson published by Smashing Magazine.com, shares why the right decision for each customer may be different based on circumstances.
The following excerpt from Bruce explains the reasons why some websites are mobile and others are simply static versions of their current website:
“From talking to people in the industry, and from my own experience of leading a dev team, I’ve found that building a separate mobile website is considered to be a cheaper option in some circumstances—there may be time or budgetary constraints. Sometimes teams don’t have another option but creating a separate website due to factors beyond their control. I believe that this is not ideal, but for many it’s a reality.”
There is not one solution that is right for every company, and every company needs to take the time to choose the right option for them. During this article, we’ve discussed the reasons to invest and the reasons to not invest, so if you still need more information, check out this short and sweet article: “Should Your Business Invest in a Mobile App or Website?”
Let us know if you choose to develop (or redevelop) a mobile website and one of our experts will sit down with you and answer any of your burning questions (up to one hour of time at no charge).