How Nish Tech launched a brand in 3 weeks using Sitecore Commerce Accelerator
Nish Tech recently launched two Implus brands Fuelebelt and Harbinger Fitness. We first launched Fuelbelt, then came Harbinger Fitness. We launched Harbinger Fitness in exactly three weeks. This was only possible because of SAFIC.
7 Design Principles in Sitecore Commerce Accelerator SAFIC
There is a long history of integration between Sitecore and various commerce platforms. It goes back to the day when Sitecore created Sitecore eCommerce Services (SES) for Sitecore 6.1. Most recently Commerce Connect is the preferred framework.
Insite Twilio Integration : Mobile Commerce Beyond Responsive Design
Insite is a market leading ecommerce platform for B2B commerce and Twilio is cloud based communication platform for building messaging and voice applications based on Twilio open APIs. In this article, I will show how an Insite application can communicate with customer and accept order from customer via SMS.
Nish Tech Announces the Unveiling of the New Cincinnati Insurance Company Website!
Nish Tech, Inc.
Nish Tech, a full service Sitecore Gold Implementation partner, teamed up with The Cincinnati Insurance Company to provide services in support of replacing their existing web content management system with Sitecore. The primary objective of the project was to install and configure Sitecore as the web content management system for the company’s public-facing website (cinfin.com).
In my last blog post I discussed about role of Sitecore in B2B Commerce and how big of an opportunity their to use Sitecore to increase the business revenue. In this blog I will discuss why B2B Commerce needs Sitecore for content generation and distributing the content via different channels to increase the business prospect.
I would like to start with a particular experience I had working with one of our B2B Commerce clients. This was beginning of a project and we were talking about requir...
As a regular online shopper, when we think about Online Shopping or eCommerce, we mostly picture B2C eCommerce like Amazon. But, a huge part of Online eCommerce is B2B eCommerce. According to Forrester Research, in 2014 the B2B sales in US was $692 billion and that was a very conservative number. This year the prediction is that, it will reach $780 billion and sales will reach more than a trillion dollars by 2020.
So, what is the role that Content Management Systems like Sitecore can pla...
You’ve built a beautiful ecommerce website and its working ok, so now comes the hard part. How will you continue to promote and maintain the site to keep customers coming back and ordering more?
Your ecommerce site will have many layers to it. Promotion of your brand should be the number one focus, in an effort to build brand loyalty. As you design or redesign your company’s ecommerce site, consider asking yourself this question: “What do I want customers to remember about buying from our compan...
Technology is moving at the speed of light, coupled with innovation, this is dramatically changing the way companies are tackling their sales processes. As you know, sales are a measurement of how well a company is moving their product or providing their service. In an effort to sell more, companies are turning to marketing automation to improve the process, their response time and their customer engagement.
According to a recent article from Promotion World, “Marketing automation he...
Let’s face it, when companies send out communications via electronic means, we don’t really know the impact we make on the target audience. Because of behavioral tools, we can watch the time they spend on a page, see where they click, and encourage them to contact us, but with the average length of time spent on a web page being less than six (6) seconds, are we really getting the message we want to our target audiences?
A well-organized website, with promotion via e-newsletters or e...
Is your Lack of Business Intelligence Holding You Back?
Nish Tech, Inc.
According to IBM, every day, we create 2.5 quintillion bytes of data – so much that 90% of the data in the world today has been created in the last two years.” So, do you understand why Big Data has become such a popular phrase? Because we collect massive amounts of data; and now we have developed the tools necessary to read and analyze it.
Are you taking the time to analyze your data to grow your business or are you simply in collection mode?
If you stated that you are currently i...
Investing or Not Investing in a Mobile Website: That is the Question
Nish Tech, Inc.
Identifying whether a mobile website is the right choice for your business is challenging. After all, if you perform an online search for the benefits of investing in one, you’ll not only find varied opinions about why you should invest, but you’ll also find many others about why you should not have a separate site.
When you are in the process of making this ‘to be or not to be’ mobile decision, consider these two yin-yang perspectives:
To Be Mobile
A company should unde...