12 May
Implus Footcare, LLC., launches first round of new sites with FuelBelt and HarbingerFitness brands.
Nish Tech, Inc.

Nish Tech is proud to announce two new site launches for the Implus Footcare brands FuelBelt and Harbinger. Both sites are being supported by the Sitecore Experience Platform and InsiteCommerce.

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5 Aug
Insite Twilio Integration : Mobile Commerce Beyond Responsive Design
Himadri Chakrabarti

Insite is a market leading ecommerce platform for B2B commerce and Twilio is cloud based communication platform for building messaging and voice applications based on Twilio open APIs. In this article, I will show how an Insite application can communicate with customer and accept order from customer via SMS.

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14 Apr
Nish Tech Announces the Unveiling of the New Cincinnati Insurance Company Website!
Nish Tech, Inc.

Nish Tech, a full service Sitecore Gold Implementation partner, teamed up with The Cincinnati Insurance Company to provide services in support of replacing their existing web content management system with Sitecore.  The primary objective of the project was to install and configure Sitecore as the web content management system for the company’s public-facing website (cinfin.com).

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3 Dec
Social Media, Sitecore and B2B eCommerce
Himadri Chakrabarti

In my last blog post I discussed about role of Sitecore in B2B Commerce and how big of an opportunity their to use Sitecore to increase the business revenue. In this blog I will discuss why B2B Commerce needs Sitecore for content generation and distributing the content via different channels to increase the business prospect. I would like to start with a particular experience I had working with one of our B2B Commerce clients. This was beginning of a project and we were talking about requir...

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9 Nov
B2B eCommerce, Sitecore and Digital Marketing
Himadri Chakrabarti

As a regular online shopper, when we think about Online Shopping or eCommerce, we mostly picture B2C eCommerce like Amazon. But,  a huge part of Online eCommerce is B2B eCommerce. According to Forrester Research, in 2014 the B2B sales in US was $692 billion and that was a very conservative number. This year the prediction is that, it will reach $780 billion and sales will reach more than a trillion dollars by 2020. So, what is the role that Content Management Systems like Sitecore can pla...

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11 Nov
Promoting and Maintaining an Ecommerce Website
Nish Tech, Inc.

You’ve built a beautiful ecommerce website and its working ok, so now comes the hard part. How will you continue to promote and maintain the site to keep customers coming back and ordering more? Your ecommerce site will have many layers to it. Promotion of your brand should be the number one focus, in an effort to build brand loyalty. As you design or redesign your company’s ecommerce site, consider asking yourself this question: “What do I want customers to remember about buying from our compan...

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11 Nov
Marketing Automation Fosters Stronger Sales Opportunities
Nish Tech, Inc.

Technology is moving at the speed of light, coupled with innovation, this is dramatically changing the way companies are tackling their sales processes. As you know, sales are a measurement of how well a company is moving their product or providing their service. In an effort to sell more, companies are turning to marketing automation to improve the process, their response time and their customer engagement.  According to a recent article from Promotion World, “Marketing automation he...

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11 Nov
Are your Messages Reaching Your Target Audience?
Nish Tech, Inc.

Let’s face it, when companies send out communications via electronic means, we don’t really know the impact we make on the target audience. Because of behavioral tools, we can watch the time they spend on a page, see where they click, and encourage them to contact us, but with the average length of time spent on a web page being less than six (6) seconds, are we really getting the message we want to our target audiences? A well-organized website, with promotion via e-newsletters or e...

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16 Aug
Is your Lack of Business Intelligence Holding You Back?
Nish Tech, Inc.

According to IBM, every day, we create 2.5 quintillion bytes of data – so much that 90% of the data in the world today has been created in the last two years.” So, do you understand why Big Data has become such a popular phrase? Because we collect massive amounts of data; and now we have developed the tools necessary to read and analyze it. Are you taking the time to analyze your data to grow your business or are you simply in collection mode? If you stated that you are currently i...

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16 Aug
Investing or Not Investing in a Mobile Website: That is the Question
Nish Tech, Inc.

Identifying whether a mobile website is the right choice for your business is challenging. After all, if you perform an online search for the benefits of investing in one, you’ll not only find varied opinions about why you should invest, but you’ll also find many others about why you should not have a separate site. When you are in the process of making this ‘to be or not to be’ mobile decision, consider these two yin-yang perspectives: To Be Mobile A company should unde...

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16 Aug
Five Characteristics of an Expert Web Development / Implementation Firm
Nish Tech, Inc.

Have you ever dreamed about the perfect web development / implementation firm? I assumed you answered “no” and well, neither have we, but wouldn’t it be nice that before you choose the firm that is right for your company that you could identify what it means to be an expert in this important field? Technology today is all encompassing, there are companies around who focus on cloud based solutions, internet or web design and others who focus on what we define as web development ...

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5 Aug
Syncada Reveals newly Redesigned Website by Nish Tech Inc
Nish Tech, Inc.

Cincinnati, OH - Nish Tech, Inc., an enterprise technology and digital agency that specializes in Sitecore Content Management Solutions and Custom web solutions, has been working with Syncada, a company that provides an open and global payment network, to launch a redesigned version of their website www.syncada.com using the Sitecore content management system.  The new website features: A more user-engaging design that lets users quickly navigate to the sections that they are...

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