19 Aug
How Nish Tech launched a brand in 3 weeks using Sitecore Commerce Accelerator
Himadri Chakrabarti

Nish Tech recently launched two Implus brands Fuelebelt and Harbinger Fitness. We first launched Fuelbelt, then came Harbinger Fitness. We launched Harbinger Fitness in exactly three weeks. This was only possible because of SAFIC.

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12 May
Implus Footcare, LLC., launches first round of new sites with FuelBelt and HarbingerFitness brands.
Nish Tech, Inc.

Nish Tech is proud to announce two new site launches for the Implus Footcare brands FuelBelt and Harbinger. Both sites are being supported by the Sitecore Experience Platform and InsiteCommerce.

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31 Jan
Nish Tech, Inc. Wins Two Sitecore “Most Valuable Professional” Awards for the Third Straight Year
Nish Tech, Inc.

Nish Tech today announced that Suresh Devanan and Himadri Chakrabarti have both been named “Most Valuable Professional (MVP)” by Sitecore®, the global leader in experience management software. Suresh and Himadri are two of only 215 Technologist MVPs worldwide to be named a Sitecore MVP for 2017.

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30 Aug
Inbound Marketing with Sitecore – What is Inbound Marketing
Himadri Chakrabarti

I made my first cup of tea and sat down in front of the computer to research and find out how to change that faulty light switch. I wouldn’t call an electrician to fix one light switch, it will cost too much. So, I entered “How to replace a light switch” in Google search. Following is the screenshot of the first few search results

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5 Aug
Insite Twilio Integration : Mobile Commerce Beyond Responsive Design
Himadri Chakrabarti

Insite is a market leading ecommerce platform for B2B commerce and Twilio is cloud based communication platform for building messaging and voice applications based on Twilio open APIs. In this article, I will show how an Insite application can communicate with customer and accept order from customer via SMS.

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14 Apr
Nish Tech Announces the Unveiling of the New Cincinnati Insurance Company Website!
Nish Tech, Inc.

Nish Tech, a full service Sitecore Gold Implementation partner, teamed up with The Cincinnati Insurance Company to provide services in support of replacing their existing web content management system with Sitecore.  The primary objective of the project was to install and configure Sitecore as the web content management system for the company’s public-facing website (cinfin.com).

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18 Feb
Two Nish Tech Employees named Sitecore Technology MVPs for 2nd Year in a Row
Nish Tech, Inc.

It’s official and we’re excited to celebrate Suresh and Himadri’s award of being named 2016 Sitecore MVPs for the 2nd consecutive year! Sitecore, the global leader in experience management software, announced the recipients today! Among the 177 people worldwide to be named a Sitecore Technology MVP this year, we had two employees on the list! This is amazing, considering there are more than 10,000 certified developers in Sitecore’s global network and only 2% are recognize...

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3 Dec
Social Media, Sitecore and B2B eCommerce
Himadri Chakrabarti

In my last blog post I discussed about role of Sitecore in B2B Commerce and how big of an opportunity their to use Sitecore to increase the business revenue. In this blog I will discuss why B2B Commerce needs Sitecore for content generation and distributing the content via different channels to increase the business prospect. I would like to start with a particular experience I had working with one of our B2B Commerce clients. This was beginning of a project and we were talking about requir...

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9 Nov
B2B eCommerce, Sitecore and Digital Marketing
Himadri Chakrabarti

As a regular online shopper, when we think about Online Shopping or eCommerce, we mostly picture B2C eCommerce like Amazon. But,  a huge part of Online eCommerce is B2B eCommerce. According to Forrester Research, in 2014 the B2B sales in US was $692 billion and that was a very conservative number. This year the prediction is that, it will reach $780 billion and sales will reach more than a trillion dollars by 2020. So, what is the role that Content Management Systems like Sitecore can pla...

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11 Nov
Promoting and Maintaining an Ecommerce Website
Nish Tech, Inc.

You’ve built a beautiful ecommerce website and its working ok, so now comes the hard part. How will you continue to promote and maintain the site to keep customers coming back and ordering more? Your ecommerce site will have many layers to it. Promotion of your brand should be the number one focus, in an effort to build brand loyalty. As you design or redesign your company’s ecommerce site, consider asking yourself this question: “What do I want customers to remember about buying from our compan...

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11 Nov
Marketing Automation Fosters Stronger Sales Opportunities
Nish Tech, Inc.

Technology is moving at the speed of light, coupled with innovation, this is dramatically changing the way companies are tackling their sales processes. As you know, sales are a measurement of how well a company is moving their product or providing their service. In an effort to sell more, companies are turning to marketing automation to improve the process, their response time and their customer engagement.  According to a recent article from Promotion World, “Marketing automation he...

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11 Nov
Are your Messages Reaching Your Target Audience?
Nish Tech, Inc.

Let’s face it, when companies send out communications via electronic means, we don’t really know the impact we make on the target audience. Because of behavioral tools, we can watch the time they spend on a page, see where they click, and encourage them to contact us, but with the average length of time spent on a web page being less than six (6) seconds, are we really getting the message we want to our target audiences? A well-organized website, with promotion via e-newsletters or e...

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